As the Senior Brand and Customer Experience Manager at Xena Workwear, I launched their Influencer Marketing campaign to connect with the brand's target demographic and drive sales, resulting in a 60.74% ROI
Affiliate Marketing
With our Influencer Marketing initiative, I created an Affiliate Marketing program that allows Influencers to create more organic content and gives consumers a more genuine connection with our brand. I built and managed relationships with over 25 Influencers and Affiliate partners in under a year’s time.